Most sponsors leave CoinFest with a logo on a banner and zero usable content. The teams that win treat every booth interaction, demo, and side event as raw material for the next 6 months of marketing. Here’s exactly what to capture.
Step 1: Capture Your Pre-Event Content
Before you fly to Bali, record three things:
- Founder intent. 60-second clip: “We’re going to CoinFest because…” This becomes your opening sequence for every post-event video.
- Product teaser. 30 seconds of what’s new. Not a full demo. A tease. Something that makes people want to stop at your booth.
- Behind-the-scenes prep. Packing, travel, team assembling. This builds anticipation and humanizes your brand.
Post these 7–14 days before the event. Tag CoinFest Asia. Tag the location. Use the event hashtag.
Step 2: Capture Your Booth Content
Your booth is not a display. It’s a film set. Here’s what to capture:
- Demo recordings. Not one. Three. Short (2–3 min), medium (5–7 min), and long-form (15 min). Different lengths for different channels.
- Visitor reactions. Genuine reactions to your product. Not testimonials — reactions. The difference is authenticity.
- Team energy. Your team explaining, laughing, engaging. This shows culture, not just product.
- Giveaway moments. If you run a competition, capture the winner announcement. It’s the most shared moment from any booth.
- Booth atmosphere. Wide shots showing crowd, energy, your branding in context. This proves you were there and mattered.
Rule: assign one person to content capture. Not your sales team. Not your CEO. One person whose only job is to film, photograph, and log moments.
Step 3: Capture Your Side Event Content
If you host or co-host a side event, this is your highest-value content. Here’s what to get:
- Arrival shots. People arriving, name tags, handshakes. This establishes social proof.
- Conversations. Not staged interviews. Real conversations between your team and attendees. 30–60 seconds each.
- Founder/host remarks. 2–3 minutes of welcome or closing remarks. This becomes thought leadership content.
- Atmosphere. Music, food, venue, sunset at the beach. This is the content people share organically.
- Group photo. Mandatory. The most tagged, most shared piece of content from any side event.
If you’re not hosting a side event, partner with someone who is. Co-sponsor their content capture. It’s cheaper than hosting your own and you get the same footage.
Step 4: Capture Your Post-Event Content
The 48 hours after CoinFest are critical. Here’s your delivery checklist:
- 24-hour highlight reel. 60–90 seconds. Best moments only. Posted within 24 hours while the event is still fresh in feeds.
- Demo cut. The best 3-minute demo from the booth. Posted on Day 2.
- Founder reflection. 2 minutes: “What surprised us,” “Best conversation,” “What we’re doing next.” Posted on Day 3.
- Side event story. 60–90 seconds showing your side event. Posted on Day 4–5.
- Photo gallery. 10–15 best photos. LinkedIn, Twitter, blog. Posted within a week.
Everything after Day 5 is a funeral. The conversation has moved on. Your content arrives after people stopped caring.
The Real Cost of Missing This
A sponsor at CoinFest Asia 2025 spent $35,000 on their package. They captured nothing. Two weeks later, their marketing team had zero material for Q4 campaigns. They had to stage a fake “recap” in their office. It looked exactly like what it was: content about an event they didn’t actually document.
Another sponsor spent $8,000 on a content capture team. They produced 47 usable assets: 12 videos, 25 photos, 8 quote cards, 2 long-form articles. Those assets fueled their marketing for 4 months. Their cost per usable asset: $170. That’s cheaper than most stock photo subscriptions.
What to Book
Media Grill runs sponsor content capture at CoinFest Asia 2026. We show up with a 2-person crew, a shot list mapped to your booth and side event, and a 24-hour delivery guarantee.
Book Sponsor Content Capture →